top of page
Writer's pictureKenzie McFall

8 Must-Read Books for Creatives

Updated: Feb 29


Image of a glowing brain emerging from a book surrounded by stacks of books


Have you ever wondered how some people seem to unlock their potential effortlessly? What is it that sets them apart from the rest of the crowd?


The answer isn’t a secret and those people are no different than you. The answer lies in their ability to tap into their creativity.


Contrary to popular belief, creativity isn't a talent that was divinely gifted to a select few. Creativity is a muscle everyone has that needs to be exercised and nurtured.


At Credo, we are always looking for new ways to be inspired and think more creatively. Creativity is our lifeblood, driving every aspect of our work in production and strategic storytelling. Because of this, we're relentless in our pursuit to unlock new levels of imagination, so we can turn intricate concepts into effective visual communication.


 In both our personal and professional lives, creativity is the key to unlocking new possibilities and achieving our goals. It's the spark that sets us apart, ignites innovation, and infuses our lives with joy and fulfillment. Yet, all too often, we find ourselves held captive by fear and tradition, stifling our creative genius.


Enter these 8 books. They will guide you through the labyrinth of creative blocks, teach you how to cultivate your creativity and unleash the full force of your personal potential.


8 Must-Read Books for Creatives:


1. Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi


“...It is when we act freely, for the sake of the action itself rather than for ulterior motives, that we learn to become more than what we were.”


"Flow" by Mihaly Csikszentmihalyi is a captivating exploration of the state of optimal experience known as “flow”. This immersive state, where one is completely absorbed in an activity, is the key to unlocking peak performance and life satisfaction. Csikszentmihalyi's insights reveal the secrets to attaining the state of flow that will enhance creativity, productivity, and overall well-being.


This is the perfect book for those who are looking to unlock their full potential and live a more fulfilling life.



"If you find yourself asking yourself (and your friends), "Am I really a writer? Am I really an artist?" chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death." 


"The War of Art” is a powerful exploration of the inner obstacles that prevent us from realizing our full creative potential. Pressfield identifies these obstacles as "Resistance" and offers practical strategies for overcoming them. He guides readers to break free from self-doubt, procrastination, and other forms of Resistance. 


Whether you're an artist, writer, or entrepreneur, this book should be in your arsenal for conquering self-doubt and achieving creative success.



“Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price.”


If you sell creative services and you're ready to break free from the pitch-and-lose cycle this is the book for you. 


By challenging the traditional approach to selling, Enns advocates for a more strategic and value-driven approach that empowers creatives to attract high-value clients and command higher fees. Enns offers a fresh perspective on how creatives can position themselves as experts and win business without engaging in the traditional pitching process.



“We study history not to know the future but to widen our horizons, to understand that our present situation is neither natural nor inevitable and that we consequently have many more possibilities before us than we imagine.”


“Sapiens” is a narrative of the history of our species, from the emergence of Homo sapiens in Africa to the present day. Harari explores how humans have evolved and shaped the world around them, diving into topics like the agricultural revolution, how we formed complex societies and technology's impact on our lives. He blends science, history, and philosophy, to challenge us to rethink what it means to be human. 


5. Steal Like An Artist by Austin Kleon

“If we’re free from the burden of trying to be completely original, we can stop trying to make something out of nothing, and we can embrace influence instead of running away from it.”


In this book, Kleon’s unique take on creativity encourages readers to embrace influence, remix ideas, and find inspiration in the world around them. Kleon argues that nothing is completely original and that all artists borrow, steal, and remix ideas from those who came before them. By challenging traditional notions of originality he invites readers to see creativity in a new light. 


6. The Artist’s Way by Julia Cameron


“Serious art is born from serious play.”


The Artists Way is a guide to unlocking the creative spirit we all have within us. Julia Cameron helps readers break through creative blocks, cultivate self-confidence, and rediscover their passion for creativity through a new lens. This book offers practical tools and exercises to help readers tap into their creativity and live more fulfilling lives. Not to mention it’s loved by celebs like Alicia Keys, Pete Townshend, and more. 


 

"Creators must not fear the messy, the bad ideas, or the disastrous first attempts. Not only must we not fear those things, we must run wildly towards them." 


In this book, David Duchemin challenges the notion of waiting for the perfect moment to start a creative project. He argues that embracing imperfection and starting "ugly" is essential for growth and innovation in any field. Through inspiring stories and practical advice, Duchemin shows us how to overcome fear and self-doubt and how to take the first step toward realizing our creative vision.


8. Poke the Box by Seth Godin 


“Not starting is far, far worse than being wrong. If you start, you've got a shot at evolving and adjusting to turn your wrong into a right. But if you don't start, you never get a chance.”


"Poke the Box" by Seth Godin is a call to action for anyone seeking to make a difference and initiate change. Godin uses the metaphor of "poking the box" to symbolize taking action and starting something new. He challenges readers to step out of their comfort zones, embrace uncertainty, and pursue their creative ideas with courage and determination. If you're ready to break free from the status quo and make a meaningful impact, this book is your guide to starting something remarkable. There is no better time than now. 


Key Takeaways: 


Each book offers a unique perspective on creativity and the creative process, but they all share a common theme: 


The importance of taking action and creating without fear


These books challenge us to push beyond our comfort zones, embrace imperfection, and start before we feel ready. They speak to the heart of what it means to be a creative individual in a world that sometimes feels like it's drowning in conformity. They remind us that creativity is not a luxury reserved for a chosen few; it is a fundamental aspect of the human experience that we all possess.


At Credo, our commitment to fearless creativity is ingrained in everything we do. Our mantra, "imagine further, create beyond," pushes us past the limits of convention, to create extraordinary solutions for forward-thinking brands. 


If you're looking to unlock your creative potential and make a lasting impact with your brand, contact us today! Our team of creative experts is waiting to help you bring your vision to life and create something truly extraordinary. 


Together, let's start ugly, poke the box, and see where creativity takes us.




Image featuring the Credo slogan: 'Imagine Further, Create Beyond.' Inspirational message for creative endeavors


Comments


bottom of page